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ADE conference

Dedicated to connect brands with the electronic music industry.

With Uber driving music lovers to their festival destination and with Ray-Ban helping Boiler Room to unlock new forms of music experience, dance is a major domain for brands to connect with their audience. But how to build authentic and effective partnerships between the industries?

ADE Dance & Brands tunes into the subject and inspires with an annual convention where global brands present their cases, DJs highlight their partnerships and managers, connectors and creatives explain how creativity can flourish with the help of brands.

This year’s edition promises once again to elicit some very insightful cases. For a new round of inspiring ideas and insights, we’ve pumped up the volume: twice the number of speakers spread over multiple conference rooms, enabling you to construct your ideal day program. A new add-on to the conference is our ADE Dance & Brands marketplace. Mingle with likeminded professionals from the dance and marketing industry and meet your future business match.

Join ADE Dance & Brands x ADE 2016 on Thursday, October 20th, from 12.30 – 6pm at the newly-refurbished Hotel Arena.

PROGRAM

12:30 – 12:35

Welcome talk 
Area: Chapel 

12:40 – 13:00

Talk Dennis Ruyer | Radio538 
Netherland’s no. 1 commercial radio station and partner of the largest dance festivals will present their Tomorrowland case. Dennis Ruyer (538Group), Manon Daggers (AB Inbev) and Rik Rijnen (538Group).
Area: Chapel 

Talk Rees Hitchcock | FRUKT agency
A definitive global guide to brand activations at music festivals. FRUKT will reveal some of their key learnings and showcase the opportunity for brands to play a rewarding role at the heart of the music festival experience.
Area: Studio

13:10 – 13:30

Talk Tommy Zee: Lessons from threesomes
Award-winning music producer, composer and creative entrepreneur Tommy Zee on joining music and brands in a roaring threesome.
Area: Chapel

Talk Raphael Aflalo | My Love Affair
The digital industry expert’s most refreshing insights and best practices in working with influencers as brand ambassadors.
Area: Studio

13:40 – 14:00

Talk Willem Rebergen & Friso Venema | Headhunterz
The rebranding of an artist. Headhunterz and his manager on the controversial move from hardstyle to other genres.
Area: Chapel

Talk Rens Verweij | VICE: opportunities of storytelling
VICE advocate a more editorial approach of the cultural impact of electronic music. They’ll share their vision on storytelling, content production and content distribution.
Area: Studio

14:00 – 14:30

Break

14:30 – 15:05

Panel: Brand Connection 
‘It’s not all about the money.’ Bettina Dorn, Zoe Stainsby, Shaun Duvet and Shubhra Bhardwaj share the true story of why brands partner with music artists.
Area: Chapel

Talk Allan Hardenberg | ALDA & T-Mobile
Brands and millennials share one common goal in particular: both want to be heard. ALDA will explain the possibilities by presenting recent cases through the eyes of millennials.
Area: Studio

15:15 – 15:45

Panel VICE: Artist, audience & brands
How to build an audience around an artist? And how can you ensure this is done in a meaningful, authentic and engaging way? Panel members: Perre van den Brink, Aron Friedman, Laidback Luke, Roy Pereira, José Woldring,
Area: Chapel

Talk Georgia McDonnell-Adams | Absolut
Absolut tribes and artistic collaboration. On the importance of tribes, how Absolut have worked with them in the past and how they will continue to do so.
Area: Studio

15:45 – 16:15

Intermezzo Maask + Break
Musical intermezzo by Maask, the ultimate Dutch vocalist/loop station act.
Area: Chapel 

16:15 – 16:45

Talk Jonas Thaysen | Facebook
Facebook presents: Feedify. How to tell richer stories in the age of mobile. Why Facebook is different to other platforms and why relevance is even more important than anywhere else. New creative considerations for feed-based storytelling: Capture attention quickly, design for sound off, frame your visual story, play more.
Area: Chapel

Talk Frank de Wit & Boris Hendriksen | ID&T & Endemol  
ID&T and Endemol join forces and enter the world of online dance related video content. A presentation about their content strategy and the creative process.
Area: Studio

16:55 – 17:30

Panel: I Can Feel This
A speakeasy session in which we ask our panel members to bring their favourite, most striking, the ugliest, or just plain funny (dance) music & brand cases, studies and campaigns. Line-up: Alexander Bennett, Marjana Jaidi, Alex Kenning, Paul Oakenfold, Josh Rabinowitz, Ray Smith. 
Area: Chapel

17:30 – 18:00

PechaKucha
An exclusive Dance & Brands mini PechaKucha: 20 images x 20 seconds by three creative music initiatives.
Area: Chapel

Workshop Maask
Try the ultimate Dutch vocalist/loop station act yourself.
Area: Studio

18:00 – 19:30

Novagraaf presents: Network Drinks

SPEAKERS
raphael

Raphael Aflalo

My Love Affair
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shubra

Shubhra Bhardwaj

Ferrisweel Entertainment
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tommy

Tommy Zee

Music Producer
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Zoe Stainsby

Zoe Stainsby

Microsoft, Iconic Artists
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jose_woldring

José Woldring

The Media Nanny
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alex_chaykin

Alex Chaykin

APA Talent & Literary Agency
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shaun_duvet

Shaun Duvet

Entertainment Entrepreneur
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paul_oakenfold

Paul Oakenfold

DJ / Producer
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Boris Hendriksen

Boris Hendriksen

ID&T
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Frank de Wit

Frank de Wit

Endemol
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Bettina Dorn

Bettina Dorn

Warner Music Central Europe
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Rees Hitchcock

Rees Hitchcock

FRUKT
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Dennis Ruyer 538Group

Dennis Ruyer

538Group
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Roy Pareira

Roy Pereira

Sony Music Entertainment
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Laidback Luke

Laidback Luke

DJ / Producer
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Maask Vocalist

Maask

The ultimate Vocalist
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Allan Hardenberg

Allan Hardenberg

ALDA events
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Joop de Boer

Joop de Boer

PechaKucha
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Jeroen Beekmans

Jeroen Beekmans

PechaKucha
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Eva Brouwer

Eva Brouwer

Master of Ceremonies
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Jonas Thaysen

Jonas Thaysen

Facebook
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October 20th 2016
Hotel Arena Amsterdam

Tickets € 95,-

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bbpmedia
ade
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