Dedicated to connect brands with the electronic music industry.
With Uber driving music lovers to their festival destination and with Ray-Ban helping Boiler Room to unlock new forms of music experience, dance is a major domain for brands to connect with their audience. But how to build authentic and effective partnerships between the industries?
ADE Dance & Brands tunes into the subject and inspires with an annual convention where global brands present their cases, DJs highlight their partnerships and managers, connectors and creatives explain how creativity can flourish with the help of brands.
This year’s edition promises once again to elicit some very insightful cases. For a new round of inspiring ideas and insights, we’ve pumped up the volume: twice the number of speakers spread over multiple conference rooms, enabling you to construct your ideal day program. A new add-on to the conference is our ADE Dance & Brands marketplace. Mingle with likeminded professionals from the dance and marketing industry and meet your future business match.
Join ADE Dance & Brands x ADE 2016 on Thursday, October 20th, from 12.30 – 6pm at the newly-refurbished Hotel Arena.
12:30 – 12:35
12:40 – 13:00
Talk Dennis Ruyer | Radio538
Netherland’s no. 1 commercial radio station and partner of the largest dance festivals will present their Tomorrowland case. Dennis Ruyer (538Group), Manon Daggers (AB Inbev) and Rik Rijnen (538Group).
Talk Rees Hitchcock | FRUKT agency
A definitive global guide to brand activations at music festivals. FRUKT will reveal some of their key learnings and showcase the opportunity for brands to play a rewarding role at the heart of the music festival experience.
13:10 – 13:30
Talk Tommy Zee: Lessons from threesomes
Award-winning music producer, composer and creative entrepreneur Tommy Zee on joining music and brands in a roaring threesome.
Talk Raphael Aflalo | My Love Affair
The digital industry expert’s most refreshing insights and best practices in working with influencers as brand ambassadors.
13:40 – 14:00
Talk Willem Rebergen & Friso Venema | Headhunterz
The rebranding of an artist. Headhunterz and his manager on the controversial move from hardstyle to other genres.
Talk Rens Verweij | VICE: opportunities of storytelling
VICE advocate a more editorial approach of the cultural impact of electronic music. They’ll share their vision on storytelling, content production and content distribution.
14:00 – 14:30
14:30 – 15:05
Panel: Brand Connection
‘It’s not all about the money.’ Bettina Dorn, Zoe Stainsby, Shaun Duvet and Shubhra Bhardwaj share the true story of why brands partner with music artists.
Talk Allan Hardenberg | ALDA & T-Mobile
Brands and millennials share one common goal in particular: both want to be heard. ALDA will explain the possibilities by presenting recent cases through the eyes of millennials.
15:15 – 15:45
Panel VICE: Artist, audience & brands
How to build an audience around an artist? And how can you ensure this is done in a meaningful, authentic and engaging way? Panel members: Perre van den Brink, Aron Friedman, Laidback Luke, Roy Pereira, José Woldring,
Talk Georgia McDonnell-Adams | Absolut
Absolut tribes and artistic collaboration. On the importance of tribes, how Absolut have worked with them in the past and how they will continue to do so.
15:45 – 16:15
Intermezzo Maask + Break
Musical intermezzo by Maask, the ultimate Dutch vocalist/loop station act.
16:15 – 16:45
Talk Jonas Thaysen | Facebook
Facebook presents: Feedify. How to tell richer stories in the age of mobile. Why Facebook is different to other platforms and why relevance is even more important than anywhere else. New creative considerations for feed-based storytelling: Capture attention quickly, design for sound off, frame your visual story, play more.
Talk Frank de Wit & Boris Hendriksen | ID&T & Endemol
ID&T and Endemol join forces and enter the world of online dance related video content. A presentation about their content strategy and the creative process.
16:55 – 17:30
Panel: I Can Feel This
A speakeasy session in which we ask our panel members to bring their favourite, most striking, the ugliest, or just plain funny (dance) music & brand cases, studies and campaigns. Line-up: Alexander Bennett, Marjana Jaidi, Alex Kenning, Paul Oakenfold, Josh Rabinowitz, Ray Smith.
17:30 – 18:00
An exclusive Dance & Brands mini PechaKucha: 20 images x 20 seconds by three creative music initiatives.
Try the ultimate Dutch vocalist/loop station act yourself.
18:00 – 19:30
Novagraaf presents: Network Drinks